The Company​

A pioneer in the Indian beauty salon industry, Naturals was one of the first to introduce the concept of unisex salons in the country. By offering a convenient way for families and couples to cater to their grooming needs all under one roof, Naturals Unisex Salons led the way for the trend of unisex salons in India.

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Key Challenges​

  • Efficient Franchise Operations’ Management
  • Lack of centralized billing to control revenue inflow
  • Lack of control on royalty collections
  • Customer waiting time on higher side to avail service
  • Customer walk in classification
  • Employee performance & Productivity tracking

Key Outcomes Achieved​

  • Customer footfall and walk-in trends
  • Optimum resource allocation inside salon services based on customer walk-in insights
  • Increased customer confidence due to a predictable and consistent waiting time.
  • Control on revenue inflow across all franchisee through centralized billing platform
  • Business predictability

Key Efficiency Drivers ​

  • Loyalty program integration
  • Social media integration
  • Online payment

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